, by means of appropriate play of light and shadow. This creates a sense of three-dimensionality, making the website more attractive and effectively grabbing the audience's attention.<\/span><\/p>\nHowever, Neumorphism causes low contrast, which creates problems for visually impaired people to perceive content. Therefore, an innovative solution has emerged in the form of <\/span>claymorphism<\/b>. It is based on:<\/span><\/p>\n\n- 3D graphics combined;<\/span><\/li>\n
- in bright and vivid colours;<\/span><\/li>\n
- external and internal shadows.<\/span><\/li>\n<\/ul>\n
Another modern trend is <\/span>Skeuomorphism<\/b>. This allows images displayed on the website to accurately represent real objects. This will make users more inclined to interact with them.<\/span><\/p>\n![\"User](\"https:\/\/nicesoft.pl\/wp-content\/uploads\/2024\/03\/projektowanie-designu-uzytkownika.jpg\" "\\"\\"")
<\/p>\n
Glassmorphism<\/h3>\n
Glassmorphism <\/span>background blur effect<\/b>, which is created by placing elements on the page that give the impression of being made <\/span>of frosted glass<\/b>. It adds clarity and depth to content, as well as elegance.<\/span><\/p>\nThe use of subtle frames and shadows is an ideal way to highlight the part of the website on which you want users to focus. This way you can distinguish:<\/span><\/p>\n\n- A specific product;<\/span><\/li>\n
- a specific button, for example a CTA (call to action such as \u201eLearn More\u201d);<\/span><\/li>\n
- Navigation bar.<\/span><\/li>\n<\/ul>\n
Thanks to glassmorphism, there's no risk of content becoming overwhelming, even if the blur effect takes up a significant portion of the page. This is one of the solutions that will help increase conversions in an online shop.<\/span><\/p>\n![\"Glassmorphism\"](\"https:\/\/nicesoft.pl\/wp-content\/uploads\/2024\/03\/Glassmorfizm-1024x614.jpg\" "\\"\\"")
<\/p>\n
Brutalism<\/h3>\n
If you're looking for innovative solutions in the area of e-commerce website design, the trend known as brutalism can be effective in some situations. It's a rebellion against things that have been meticulously planned according to pre-established rules. Brutalism stands out <\/span>a sense of chaos<\/b>, which can be achieved through:<\/span><\/p>\n\n- Mishmash of styles;<\/span><\/li>\n
- varied fonts;<\/span><\/li>\n
- lack of ornaments and embellishments like animations;<\/span><\/li>\n
- an original colour palette where virtually all colours meet.<\/span><\/li>\n<\/ul>\n
One might wonder if, in an era of clearly defined UX\/UI requirements, brutalism stands a chance of success? Absolutely \u2013 its incredibly original, and often even controversial, message is capable of... <\/span>to capture the recipient's interest<\/b> and cause them to stay on your website longer. This style will also emphasise your individuality and make the user focus more on the user-facing content and the message you have proposed, rather than on the form of that message.<\/span><\/p>\nIf you want to design an e-shop, we recommend using brutalism <\/span>in moderation<\/b>. It can be used for some subpages, for example, in the \u201eAbout us\u201d tab. In the e-commerce industry, it is important to present your offer in an organised way, which brutalism can hinder.<\/span><\/p>\n![\"Brutalism](\"https:\/\/nicesoft.pl\/wp-content\/uploads\/2024\/03\/brutalizm-na-sklepie-internetowym.jpg\" "\\"\\"")
<\/p>\n
Innovations, or a return to the past? Y2K styling<\/h2>\n
Y2K to <\/span>Retro styling<\/b>, which is a nod to the beginning of the 21st century, a time when technologies used today began to appear on a large scale. With it, you can build <\/span>unique message<\/b>, based on optimism and joy.<\/span><\/p>\nY2K is based on:<\/span><\/p>\n\n- in bold, vibrant colours, such as intense pink, purple or yellow;<\/span><\/li>\n
- pixel-packed graphics;<\/span><\/li>\n
- simple Flash-style animations.<\/span><\/li>\n<\/ul>\n
Y2K to <\/span>a nod to the millennials<\/b>, i.e. people born in the 80s and 90s. If they are your target audience, it is worth considering building a website stylistically reminiscent of the era when the first smartphones and social media were just emerging.<\/span><\/p>\nKinetic typography<\/h2>\n
Typography is designed to <\/span>to facilitate recipients\u2019 familiarisation with the content <\/b>available on the website. This includes the font (a serif font such as Times New Roman is often used, or a sans-serif font, for example Arial), kerning between letters, or the spacing between characters.<\/span><\/p>\n![\"Kinetic](\"https:\/\/nicesoft.pl\/wp-content\/uploads\/2024\/03\/typografia-kinetyczna.jpg\" "\\"\\"")
<\/p>\n
To attract users' attention, it's worth using typography <\/span>kinetic<\/b>. It is based on <\/span>animated, moving text<\/b>, which will increase the dynamism of the website. It is excellent for highlighting important information, for example, new arrivals in an e-shop's offer, as well as headings. With its help, you can also create an interactive experience, which will be a great way to engage your audience.<\/span><\/p>\nArtificial intelligence<\/h2>\n
Thanks to artificial intelligence, you can design <\/span>a functional and user-friendly website<\/b>. Solutions in this area will help quickly:<\/span><\/p>\n\n- generate a page layout;<\/span><\/li>\n
- create a dynamic interface;<\/span><\/li>\n
- Set fonts;<\/span><\/li>\n
- choose appropriate colours;<\/span><\/li>\n
- Suggest bookmark content.<\/span><\/li>\n<\/ul>\n
Remember that, for now, AI is not able to completely replace humans. For an online shop to be correctly positioned and rank highly in search results, as well as be provided with valuable texts, <\/span>Developers and copywriters are still needed.<\/b>. Artificial intelligence can be used more as an aid rather than the sole tool for creating a website project.<\/span><\/p>\n![\"Artificial](\"https:\/\/nicesoft.pl\/wp-content\/uploads\/2024\/03\/sztuczna-inteligencja-na-sklepie-internetowym.jpg\" "\\"\\"")
<\/p>\n
VR\/AR<\/h2>\n
Virtual reality (VR) and augmented reality (AR) are tools with powerful capabilities for designing e-commerce websites. These technologies allow for the addition of incredibly useful functionalities to a website. Examples include:<\/span><\/p>\n\n- VR \u2013 <\/span>virtual store tours<\/b> in order to quickly find products, as well as test sports equipment or electronic devices online;<\/span><\/li>\n
- AR \u2013 capability <\/span>trying on clothes or glasses<\/b> on the e-shop page be a visualisation of how the final product will look after personalisation.<\/span><\/li>\n<\/ul>\n
Using VR and AR, you can convey a lot of useful information about your own offer to customers in a very attractive way. Modern technologies will also make it easier to navigate your shop. These are factors that encourage users to buy, so it is worth applying them on a large scale.<\/span><\/p>\nUnconventional tools for e-shop design \u2013 handmade illustrations, parallax, gradients, dynamic cursors<\/h2>\n
![\"Unconventional](\"https:\/\/nicesoft.pl\/wp-content\/uploads\/2024\/03\/niekonwencjonalne-narzedzia-w-projektowaniu-e-sklepow.jpg\" "\\"\\"")
<\/p>\n
You can achieve faster conversions on your website if you incorporate original solutions in your website design that strongly engage your customers. This applies to:<\/span><\/p>\n\n- handmade illustrations<\/b>, which will be used for product presentation or shop window decoration \u2013 you can also use them to showcase your brand's history;<\/span><\/li>\n
- vibrant gradients<\/b>, that is, multi-coloured fills where there is a transition between successive colour tones \u2013 are ideal for highlighting CTA buttons;<\/span><\/li>\n
- dynamic cursors<\/b>, which change size, shape or colour, for example, when hovering over particularly important website elements.<\/span><\/li>\n<\/ul>\n
We also recommend<\/span> parallax<\/b>, in which the background moves slower than the content. The effect will provide a sense of depth and dynamism, which will help to present content in a very interesting way. It will be useful, among other things, in <\/span>scrollytelling<\/b>, which means telling captivating stories that unfold in parts as you scroll down.<\/span><\/p>\nInnovations in online shop design are the domain of e-commerce specialists<\/h2>\n
If you're interested in an e-commerce project, choose to collaborate with <\/span>a professional interactive agency<\/span><\/a>. You can count on <\/span>Comprehensive service<\/b>, starting from defining user needs and analysing business objectives, through creating the interface and developing valuable content that complies with SEO requirements, up to testing and launching the website. <\/span>The agency, which has modern technical facilities and qualified personnel, monitors all <\/span>Technological innovations<\/b>. It can develop an e-shop design that will be innovative and get ahead of your competition. This is the perfect way to achieve success in e-commerce.<\/span><\/p>","protected":false},"excerpt":{"rendered":"The e-commerce industry is constantly evolving. It allows for significant profits to be made, however, the factor for gaining a competitive advantage is an attractive website. Discover what proper online store design is all about.<\/p>","protected":false},"author":1,"featured_media":15630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[20,29],"tags":[],"class_list":["post-3012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-ux","category-wszystko"],"_links":{"self":[{"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/posts\/3012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/comments?post=3012"}],"version-history":[{"count":7,"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/posts\/3012\/revisions"}],"predecessor-version":[{"id":15634,"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/posts\/3012\/revisions\/15634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/media\/15630"}],"wp:attachment":[{"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/media?parent=3012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/categories?post=3012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/tags?post=3012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Why](\"https:\/\/nicesoft.pl\/wp-content\/uploads\/2024\/03\/wprowadzanie-innowacji-do-sklepow-internetowych.jpg\" "\\"\\"")
<\/p>\n![\"E-shop](\"https:\/\/nicesoft.pl\/wp-content\/uploads\/2024\/03\/projekt-e-sklepu.jpg\" "\\"\\"")
<\/p>\n