by being able to click on an icon that directs the user to, for example, support or a site map.<\/span><\/li>\n<\/ul>\nInteractive design also aims to make the website <\/span>functional and<\/b> useful<\/b>. The content should generate value for the user and evoke certain emotions and feelings. It is also important to <\/span>credibility<\/b> - You will ensure this by publishing original and useful content.<\/span><\/p>\nHow to build a UX\/UI compliant website?<\/h2>\n
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In order to ensure the user's experience and create a website that responds to his or her needs, particular attention should be paid to the navigation and layout of the website and the graphic layer. Additional functionality, such as a chatbot, and copywriting, i.e. content creation, are also important.<\/span><\/p>\nCreate a user-friendly service structure<\/h3>\n
The site's information architecture should be structured in such a way that each user can quickly navigate to the information they are interested in. It is worth considering in the design:<\/span><\/p>\n\n- Menu<\/b> - it is best placed at the top of the page, within the section above the fold that appears as soon as the site loads; the menu should contain the most important sub-pages of the site, including sections with company information or contact details;<\/span><\/li>\n
- search engine<\/b>, so that users do not have to navigate the entire site to find the places they want to go;<\/span><\/li>\n
- service map<\/b> with detailed subpages.<\/span><\/li>\n<\/ul>\n
Particular attention should be paid to <\/span>nomenclature<\/b> the elements in the menu. It should be understandable for every user. The way the site is navigated is also important. Browsing the site will make it easier for users to <\/span>scrolling<\/b>, This means scrolling through content. This is convenient because you do not have to click on buttons such as \u201eforward\u201d or \u201ebackward\u201d.<\/span><\/p>\nIf you run an online shop, it is worth opting for a <\/span>breadcrumps<\/b>, or crumb navigation. It displays the category path and allows you to quickly jump to previously visited sub-pages. It is also worth using <\/span>the 3-click principle<\/b>. It says that each piece of content on a page should be accessed by clicking no more than three times.<\/span><\/p>\nAccording to research, up to 25% people abandon their shopping cart because the ordering process was too tedious and unnecessarily lengthy. Therefore, as part of your interactive design, ensure that you <\/span>make the purchasing process easier for users<\/b>.<\/span><\/p>\nThe CTA button \u201eBuy now\u201d serves this purpose, immediately taking the user to the order summary page. Every shopper should be able to move freely from one stage of the purchasing process to the next and edit their order. It is also important that the personal data form is not heavily elaborated and only contains the necessary data.<\/span><\/p>\nMake your website visually appealing<\/h3>\n
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Attracting the attention of users and making it easier for them to use your website will serve many purposes. It is worth betting on:<\/span><\/p>\n\n- short animations<\/b>, that are consistent with the company's corporate identity, including in terms of colour - materials made from <\/span>in 3D and VR\/AR technology<\/b>;<\/span><\/li>\n
- graphics with soft shadows<\/b>, which evoke positive emotions in the audience, full of warmth and cosiness - a similar effect will be achieved by glassmorphism, i.e. blurring the background;<\/span><\/li>\n
- realistic textures<\/b> with elements of granularity - with these, users can be made to feel as if they are interacting with a real rather than a virtual image;<\/span><\/li>\n
- realistic, not stock photos<\/b> - a great effect will be created by superimposing graphics on them.<\/span><\/li>\n<\/ul>\n
To avoid discouraging the user, the website should be <\/span>devoid of unnecessary and intrusive material<\/b>. This includes, for example, pop-ups with notifications or adverts that obscure content. It is also worth using <\/span>one column of text<\/b> instead of two or three. It will also be ideal for <\/span>dark mode<\/b>. It will alleviate eye fatigue and make it easier to view content after dark or in a room with poor lighting.<\/span><\/p>\nAn interactive website should be <\/span>people-friendly for people with various disabilities<\/b>, including the blind and visually impaired. To this end, it is a good idea to use an alternative mode for photos and graphics, as well as vivid, high-contrast colours.<\/span><\/p>\nIncorporate additional functionality into the website design<\/h3>\n
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You will provide an excellent user experience on your website if you include useful functionalities. Examples include:<\/span><\/p>\n\n- chatbot<\/b>, an automated programme that provides users with answers to various questions;<\/span><\/li>\n
- voice interfaces<\/b>, like Google Assistant - are a convenience for the visually impaired and those who have difficulty using a keyboard;<\/span><\/li>\n
- cross-selling<\/b>, a variation of this is the display to customers of similar products to those they intend to buy or have bought, so that they do not have to waste time looking for them in an online shop; a variation is the <\/span>up-selling<\/b>, which concerns products of higher value than those in which the user is interested.<\/span><\/li>\n<\/ul>\n
It is useful to enable recipients to display on the site <\/span>evaluations and reviews<\/b>. They will give you credibility in the eyes of potential customers and enable you to see what, if anything, needs to be improved to make the UX\/UI even better.<\/span><\/p>\nProfessional copywriting is also important in the area of UX\/UI<\/h2>\n
![\"Professional](\"https:\/\/nicesoft.pl\/wp-content\/uploads\/2024\/03\/profesjonalny-copywriting.jpeg\" "\\"\\"")
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Creating valuable and engaging content is one of the most effective ways to capture users' attention. Ensure that <\/span>texts<\/b>:<\/span><\/p>\n\n- are clear and legible<\/b> - they should be written in language that is easy to understand for any audience and in a clear font (minimum 16 pixels); it is advisable to avoid excessive capital letters, which will reduce readability, and too many columns (one column is sufficient);<\/span><\/li>\n
- have paragraphs, bold and underlining<\/b>, which will facilitate the assimilation of content;<\/span><\/li>\n
- are factual and free from punctuation or stylistic errors<\/b>.<\/span><\/li>\n<\/ul>\n
Valuable and enjoyable texts are the ideal way to encourage users to stay on the website. It is worth entrusting the creation of content for your website to copywriters employed by a professional agency, such as Nicesoft. They will take care not only to provide relevant content, but also to plan the publication in terms of topics that best match the expectations of the audience.<\/span><\/p>","protected":false},"excerpt":{"rendered":"A website should attract the attention of users so that they stay longer and are more likely to use your offer. To make a website attractive, it is worth basing it on UX\/UI principles. Find out how to use them in practice.<\/p>","protected":false},"author":8,"featured_media":3047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[20,29],"tags":[],"class_list":["post-3046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-ux","category-wszystko"],"_links":{"self":[{"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/posts\/3046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/comments?post=3046"}],"version-history":[{"count":7,"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/posts\/3046\/revisions"}],"predecessor-version":[{"id":15656,"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/posts\/3046\/revisions\/15656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/media\/3047"}],"wp:attachment":[{"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/media?parent=3046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/categories?post=3046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicesoft.pl\/en\/wp-json\/wp\/v2\/tags?post=3046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"What](\"https:\/\/nicesoft.pl\/wp-content\/uploads\/2024\/03\/co-to-jest-ux-oraz-ui.jpeg\" "\\"\\"")
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