Web shop design - latest trends

Why is it worth implementing innovations into e-commerce store projects?

In the e-commerce industry, it is important to keep track of modern trends, enabling websites to be designed or modified to be personalised and respond to the constantly changing needs of customers. An attractive website design, ease of navigation, and responsiveness, meaning the ability to view content on desktop and mobile devices, influence positive user experiences.

The effect is that visitors will stay on the site longer and be more willing to complete conversion, which is the action you are expecting. Examples include purchasing a product, watching a video, or using a contact form.

Thanks to an innovative approach to web design, it's possible to make The website will rank highly in search results. This will lead to an increase in:

• traffic on the website;
• customer numbers;
• profits.

This will also lead to increased brand awareness. If your company has a modern website, it will be easier for you to reach potential customers for your products. You will also create without any problems a loyal customer base, who can promote your offer through word-of-mouth marketing.

The implementation of innovations is an outright necessity if you are operating in the e-commerce sector and run an e-shop. To capture the attention of customers, more and more stimuli acting on the psyche must be used. This is not easy, but modern technologies significantly help with this.

E-shop project – what innovations can be introduced?

When designing a website, it's particularly worth paying attention to the visual layer. Solutions based on claymorphism or glassmorphism, as well as kinetic typography, will work very well. It is also worth utilising the possibilities offered by artificial intelligence and VR/AR.

Neumorphism, claymorphism and skeuomorphism

Neumorphism this is one of the leading trends in UI, This means user design, which is constantly being developed. It involves presenting two-dimensional figures in a three-dimensional way, by means of appropriate play of light and shadow. This creates a sense of three-dimensionality, making the website more attractive and effectively grabbing the audience's attention.

However, Neumorphism causes low contrast, which creates problems for visually impaired people to perceive content. Therefore, an innovative solution has emerged in the form of claymorphism. It is based on:

• 3D graphics combined;
• in bright and vivid colours;
• external and internal shadows.

Another modern trend is Skeuomorphism. This allows images displayed on the website to accurately represent real objects. This will make users more inclined to interact with them.

Glassmorphism

Glassmorphism background blur effect, which is created by placing elements on the page that give the impression of being made of frosted glass. It adds clarity and depth to content, as well as elegance.

The use of subtle frames and shadows is an ideal way to highlight the part of the website on which you want users to focus. This way you can distinguish:

• A specific product;
• a specific button, for example a CTA (call to action such as „Learn More”);
• Navigation bar.

Thanks to glassmorphism, there's no risk of content becoming overwhelming, even if the blur effect takes up a significant portion of the page. This is one of the solutions that will help increase conversions in an online shop.

Brutalism

If you're looking for innovative solutions in the area of e-commerce website design, the trend known as brutalism can be effective in some situations. It's a rebellion against things that have been meticulously planned according to pre-established rules. Brutalism stands out a sense of chaos, which can be achieved through:

• Mishmash of styles;
• varied fonts;
• lack of ornaments and embellishments like animations;
• an original colour palette where virtually all colours meet.

One might wonder if, in an era of clearly defined UX/UI requirements, brutalism stands a chance of success? Absolutely – its incredibly original, and often even controversial, message is capable of... to capture the recipient's interest and cause them to stay on your website longer. This style will also emphasise your individuality and make the user focus more on the user-facing content and the message you have proposed, rather than on the form of that message.

If you want to design an e-shop, we recommend using brutalism in moderation. It can be used for some subpages, for example, in the „About us” tab. In the e-commerce industry, it is important to present your offer in an organised way, which brutalism can hinder.

Innovations, or a return to the past? Y2K styling

Y2K to Retro styling, which is a nod to the beginning of the 21st century, a time when technologies used today began to appear on a large scale. With it, you can build unique message, based on optimism and joy.

Y2K is based on:

• in bold, vibrant colours, such as intense pink, purple or yellow;
• pixel-packed graphics;
• simple Flash-style animations.

Y2K to a nod to the millennials, i.e. people born in the 80s and 90s. If they are your target audience, it is worth considering building a website stylistically reminiscent of the era when the first smartphones and social media were just emerging.

Kinetic typography

Typography is designed to to facilitate recipients’ familiarisation with the content available on the website. This includes the font (a serif font such as Times New Roman is often used, or a sans-serif font, for example Arial), kerning between letters, or the spacing between characters.

To attract users' attention, it's worth using typography kinetic. It is based on animated, moving text, which will increase the dynamism of the website. It is excellent for highlighting important information, for example, new arrivals in an e-shop's offer, as well as headings. With its help, you can also create an interactive experience, which will be a great way to engage your audience.

Artificial intelligence

Thanks to artificial intelligence, you can design a functional and user-friendly website. Solutions in this area will help quickly:

• generate a page layout;
• create a dynamic interface;
• Set fonts;
• choose appropriate colours;
• Suggest bookmark content.

Remember that, for now, AI is not able to completely replace humans. For an online shop to be correctly positioned and rank highly in search results, as well as be provided with valuable texts, Developers and copywriters are still needed.. Artificial intelligence can be used more as an aid rather than the sole tool for creating a website project.

VR/AR

Virtual reality (VR) and augmented reality (AR) are tools with powerful capabilities for designing e-commerce websites. These technologies allow for the addition of incredibly useful functionalities to a website. Examples include:

• VR – virtual store tours in order to quickly find products, as well as test sports equipment or electronic devices online;
• AR – capability trying on clothes or glasses on the e-shop page be a visualisation of how the final product will look after personalisation.

Using VR and AR, you can convey a lot of useful information about your own offer to customers in a very attractive way. Modern technologies will also make it easier to navigate your shop. These are factors that encourage users to buy, so it is worth applying them on a large scale.

Unconventional tools for e-shop design – handmade illustrations, parallax, gradients, dynamic cursors

You can achieve faster conversions on your website if you incorporate original solutions in your website design that strongly engage your customers. This applies to:

• handmade illustrations, which will be used for product presentation or shop window decoration – you can also use them to showcase your brand's history;
• vibrant gradients, that is, multi-coloured fills where there is a transition between successive colour tones – are ideal for highlighting CTA buttons;
• dynamic cursors, which change size, shape or colour, for example, when hovering over particularly important website elements.

We also recommend parallax, in which the background moves slower than the content. The effect will provide a sense of depth and dynamism, which will help to present content in a very interesting way. It will be useful, among other things, in scrollytelling, which means telling captivating stories that unfold in parts as you scroll down.

Innovations in online shop design are the domain of e-commerce specialists

If you're interested in an e-commerce project, choose to collaborate with a professional interactive agency. You can count on Comprehensive service, starting from defining user needs and analysing business objectives, through creating the interface and developing valuable content that complies with SEO requirements, up to testing and launching the website. The agency, which has modern technical facilities and qualified personnel, monitors all Technological innovations. It can develop an e-shop design that will be innovative and get ahead of your competition. This is the perfect way to achieve success in e-commerce.