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Successful Google Ads campaigns

Google Ads is the key to the success of your advertising campaigns! Our company offers a full Google Ads campaign service, including Google Ads audit, budget optimisation, campaign management and conversion tracking.

We effectively tailor strategies to achieve maximum results, whatever your industry. Let us take care of your online presence and stay ahead of the competition with precisely planned advertising activities.

Choose our company to exploit the full potential of Google Ads and achieve better results for your advertising campaigns!

Google Ads campaigns
Development of an advertising strategy

Invest in advertising that works

Google Ads is not a cost. It's an investment in growing your business. Remember that moment when you finished creating your website or shop and thought: „Now all we need is for people to see it”?

This is exactly what we do. We design Google Ads campaigns that not only generate clicks, but bring in real sales. Instead of burning through your budget, we focus on precise targeting, analysis and optimisation - so that every penny works for your bottom line.

Running a Google Ads campaign - it's easy with us!

Of course, it is not enough to just run an advert to get the desired results. That would be too easy! Creating Google ads that will „sell” requires a well thought-out strategy, continuous optimisation and monitoring of results. The support of a marketing agency is the foundation for success!

We offer a comprehensive approach to Google Ads campaigns - from detailed auditing and budget optimisation, to professional campaign management and precise conversion tracking. Our experience allows us to create effective strategies tailored to your needs. We will make your campaigns attract more customers and generate higher sales.

Google campaign optimisation

Google campaign optimisation

Every industry, especially e-commerce, faces huge competition online. In the digital age, the battle for consumers' attention is becoming increasingly difficult and setting up campaigns in Google Ads is one of the most effective solutions. In order to advertise effectively on Google Ads, it is not enough just to increase the advertising budget - strategy, targeting and content quality are also key.

Running effective Google Ads campaigns is not just about setting up a few keywords. It's a thoughtful strategy that starts with analytics and ends with real results for your business.

What actions are we implementing?

Google Ads account audit

We start with a thorough analysis of your account (or lack thereof). We check your campaign structure, keyword selection, rates, ad quality and the effectiveness of your existing efforts. This helps us know where to optimise and what is worth rebuilding.

Account creation and configuration

If you do not yet have a Google Ads account - we will set one up for you. We ensure that your campaigns, tracking settings and campaign structure are set up correctly from the start, in line with your company's objectives.

Implementation of tags and analytics

We take care of the full technical implementation:
- Google Tag Manager configuration,
- installation of conversion tags and remarketing,
- Integration with Google Analytics 4,
- implementation of e-commerce or customised events (e.g. forms, requests for proposals).

Campaign management and optimisation

Based on strategy and data, we implement advertising campaigns tailored to the nature of your business. We work with both local service companies and brands operating on the national or international market.

Continuous optimisation and reporting

We analyse data on an ongoing basis, test new solutions, eliminate weaknesses and scale what works. You receive clear reports from us with a clear summary of the effects.

The types of campaigns we implement:

  • Search network campaigns

  • Graphic campaigns (Display)

  • Video campaigns on YouTube

  • Remarketing campaigns

  • Performance Max campaigns

  • Local and product campaigns

  • Lead generation campaigns (contact acquisition)

In order for a Google Ads campaign to be effective, multiple tasks need to be undertaken. Developing a well-thought-out strategy, continuous optimisation and monitoring results are just some of the steps involved in Google marketing campaigns. If you don't want to make a mistake at any stage, take advantage of our help. We will help you organise the entire process from A to Z. 

Google Ads campaign optimisation - how do we do it?

The process of creating a Google Ads campaign with our interactive agency is carefully planned and customised. Let's now move on to discuss the steps we follow when designing effective paid advertising.

01

Audit and analysis of results

Audit and analysis of results

Audit and analysis of results

Our first step is a thorough analysis of the campaign results. We check which keywords bring the best results and which can still be optimised.

02

Different types of advertising

Different types of advertising

Different types of advertising

We continue to optimise the campaign by testing different ad variants. We test which content and headlines attract users' attention and generate more clicks.

03

Monitoring of competition

Monitoring of competition

Monitoring of competition

We do not forget about the competition. We regularly monitor and optimise our campaigns to ensure we are as effective as possible. We adapt strategies based on data and results to achieve the best return on investment.

*Regularly we monitor and optimise our campaigns to ensure the highest possible effectiveness. We adapt strategies based on data and results to achieve the best return on investment.

Effective online advertising with Nicesoft

Are your adverts getting lost in the crowd and costs rising without effect, or are you just planning to promote your business? With Nicesoft, your Google Ads campaigns will be precisely targeted, engaging and supported by real-time analytics, bringing in more customers and higher profits.

Experience

Our team consists of experienced Google Ads campaign specialists. We have years of experience in the industry and keep up to date with changes in Google's algorithms. This allows us to be at the forefront of new trends and adapt our strategies to the latest guidelines.

Individual approach

We are flexible and adapt to the needs of each client. Our strategies are tailor-made to ensure the best possible results. We do not believe in a "one strategy fits all" approach. We understand that every business is different and requires a personalised approach.

Effectiveness

Our Google Ads campaigns deliver real results. We increase website traffic, generate leads and increase conversions. Our strategies are based on data and analytics, allowing us to focus on actions that deliver the best results.

How much does it cost to operate a Google Ads campaign?

Our range is tailored to suit a variety of budgets, so that everyone can benefit from our services. As budgets increase, our percentage fees become more favourable, allowing us to better manage costs for larger investments.

Trust our experts and benefit from a comprehensive Google Ads campaign service.

What can a Google Ads campaign contain?

In addition, we offer a comprehensive ad audit to assess the effectiveness of existing campaigns and identify areas for optimisation.

*The above price list is indicative and can be adapted to the individual client's needs.

Combine a Google Ads campaign with SEO

The combination of our Google Ads and SEO services will give you greater opportunities, enabling you to effectively reach customers through both paid campaigns and natural search results. SEO will help you to be more visible on Google, increasing organic traffic and building your brand's long-term presence in the top search positions. We will take care of your ads, optimising them for effectiveness, as well as organic search, offering a comprehensive promotion strategy.

Take a look at our SEO offering and discover how we can further enhance your brand's visibility on search engines!

Successful Google Ads campaigns

FAQ - questions and answers

In this section, you will find answers to the most frequently asked questions about Google Ads campaigns, discussing their effectiveness, relevance to business growth and the role of individual actions in optimising paid online advertising.

How does Google Ads work?

Google Ads, formerly known as Google AdWords, is a system that allows products and services to be promoted in search results and on platforms belonging to Google's advertising network, such as Gmail, YouTube and Blogger. Google Ads campaigns allow companies to reach new customers and increase their online visibility. Ads are displayed in search results based on key phrases, and their order depends on the rate, search context and format. They can appear at the top of the page, in the paid search results section, or as banners on partner sites. The effectiveness of the campaign does not just depend on the budget - it is the quality of the keywords and the relevance of the ads that are important, which can display higher than the competition despite lower rates.

To start advertising on Google Ads, you need a website or active social media profiles as a destination for your campaigns. This is where users will go when they click on your ad, so it is important that these channels are attractive and functional.

Can every business use Google Ads?

Yes, Google Ads is suitable for both large and small businesses. We tailor campaigns to your budget, goals and target audience to achieve the best results.

What does the cooperation agreement with Nicesoft look like?

Our agreement is transparent and mutually beneficial. We are committed to cooperation based on trust, which is why we make it possible to cancel the contract without unnecessary charges. All you need to do is give prior notice as stated in the contract. 

How long does it take to launch a Google Ads campaign?

It usually takes a few days to prepare and launch a campaign. During this time, we carry out market research, create strategies, select keywords and prepare advertising content.

How can I measure the effectiveness of a campaign?

At Nicesoft, we provide regular reports and analysis to help monitor performance and make necessary improvements.

We include parameters such as:

  • number of clicks, impressions,
  • Conversions,
  • cost per click (CPC). 

Why is my ad not generating results?

If the campaign does not deliver the expected results, it may need to be optimisation - changing keywords, targeting, ad content or bidding strategies. Our team constantly monitors campaigns in order to react quickly and implement changes.

What should be the budget for campaigns? The cost of a Google Ads campaign

The budget for advertising campaigns in Google Ads depends on a number of factors, such as the industry, the competitiveness of the keywords and the purpose of the advertisement. A well-planned campaign can be effective on both low and high budgets, provided that targeting and rate management are optimised. It is important to regularly analyse results and adjust spending to maximise return on investment.

At Nicesoft, we help optimise costs to maximise the effectiveness of campaigns.

What are the advantages of Google Ads?

Google Ads is one of the most effective advertising tools, offering a wide range of possibilities for reaching customers. Thanks to advanced targeting, adverts reach specific audiences, providing fast and measurable results. The system allows full control over budgets and flexibility in the choice of strategy - from text to video ads. In addition, detailed reports allow you to monitor the effectiveness of your campaigns in real time and make changes.

Get in touch with us!

Want to grow your business with effective Google Ads campaigns? Contact us today - call us or fill in the contact form and we will prepare a personalised offer and advertising strategy for you. Don't miss the chance to increase your profits - write now and start achieving more!

Contact

Samuel Bogumil Linde 1C
30-148 Kraków

biuro@nicesoft.pl

+48 12 446 69 15

We would be pleased to answer We will answer your questions and prepare a free quote, tailored to your expectations.

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