Shopify positioning - our advice

What is Shopify? Does an online shop on this platform pay off?

Shopify software offers most of the features you would expect from a modern e-commerce platform. The key word is integration, including with social media, mailing systems, electronic payments, but also with online sales giants Amazon and Allegro.

The Shopify CMS offers extensive possibilities thanks to its wide range of plug-ins and extensions, allowing it to be adapted to the specifics of any industry. A properly configured online shop must be user-friendly, but in order for customers to find it online, an SEO process is essential. Every website owner dreams of having a link to their shop appear among the first search results, right?

How do I extend the functionality of my shop on Shopify?

If you're choosing apps for Shopify, don't suggest their price - first look at the number of reviews on the Shopify App Store and the designation of the build for Shopify. You also need to verify the integrity of the programme with Shopify itself and other applications. All of them can help you develop your brand in a planned way, and depending on your needs and financial resources, you can choose tools with free and paid versions. In terms of functionality, the apps can be divided into three main categories:

• for marketing and improving conversions (Klaviyo, Judge.Me - Reviews)
• for Customer Service, mainly related to the reception of customer requests (Shopify Inbox, Omnisend Email Marketing & SMS)
• to manage the shop's offer and expand its functionality (Search & Discovery, Sniffe omnibus - Omnibus)

You can still add apps related to subscriptions, Google Tag Manager and for managing content or posts in your shop. If you want to take care of the visuals, the app options are interesting CapCut - Video & Image Maker. It is a versatile tool for editing media files, with various support functions linking to Shopify. In the Polish market, it may be useful InPost application, giving access to all order and parcel services (Parcel Post, Courier, Parcel Post Weekend).

Positioning your Shopify shop - what do you need to know from an SEO perspective?

SEO and SEO are closely related, but they do not mean the same thing. How do they differ? Search Engine Optimisation encompasses strategies and activities to improve your shop's visibility in search engines. SEO focuses on optimisation, while the SEO process focuses on achieving the highest possible positions in search results. This not only increases traffic to the website, but more importantly attracts valuable customers. Together, they bring quantifiable benefits in the form of more conversions, giving your shop on Shopify a competitive edge and becoming a recognisable brand.

Google and other search engines have the greatest influence on whether your online shop is noticed by internet users. The higher the position, the greater the chance that a customer searching for a particular product or service will visit your website. A place in the TOP 10 or TOP 5 will noticeably increase the visibility of your shop, which has a direct impact on increased orders and sales.

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What does optimisation look like?

1. Homepage optimisation (Online Store > Preferences)

• Page title and description (Title and Meta Description):
  • Log in to the Shopify admin panel.
  • Go to Online Store > Preferences.
  • In section Title and Meta Description, enter the page title and meta description. Make sure they are short and include important keywords, which best describe your shop and products. The title should not exceed 60 characters and the description should not exceed 160 characters.

2. Product optimisation (Products > Product Name)

• Product Title and Product Description:
  1. Go to Products in the Shopify admin panel.
  2. Click on the product you wish to optimise.
  3. In section Product Title ensure that it contains the most important keywords related to the product, but is natural and user-friendly.
  4. W Product Description describe the product in terms of accurate, but also attractive to visitors. Include keywords, but don't overdo it. Write for people, not just Google robots.

3.Optimisation of Collections (categories) (Products > Collections)

• • • Title and description of the collection:
      • Go to Products > Collections.
      • Click on the collection of your choice.
      • In section Collection Title add the name of the collection that contains the keywords.
      • In the description of the collection (in Collection Description) describe what this collection contains, using keywords related to the product category.

For each sub-page you need to enter:

• • Page title should include the product name and keywords.
  • Meta description - a short description of the product to entice users to click.
  • URL - the product URL, should be short, easy to remember and include the product name and keywords.

Marketing activities on the Shopify platform

What activities are carried out when a shop is on the Shopify platform? Paid SEM campaigns and remarketing allow you to build traffic quickly, and Google Ads work the same way. But the moment you stop the campaign, you have to reckon with a loss of customer interest - after all, the competition doesn't sleep.

Although the services of an SEO agency come at a cost, they bring noticeable benefits in the long term. And these are not temporary increases, but the result of a well thought-out and implemented strategy. The popularity of your shop can resemble a sine wave, with an upward wave associated with the start of marketing activities and a sharp drop soon after the campaign is extinguished. But it can also be drawn with a creeping upward trend line, where every action has a long-term effect and steadily increasing profits.

Working with an SEO agency - benefits for your shop

Establishing a partnership with an interactive agency is an investment that more than pays for itself. You need to be aware that promoting your shop on Shopify is a time-consuming process, but the effects of your SEO efforts will last for a long time. Of course, you can try to take care of it yourself, but here the question arises about the sense of such an approach to the issue. Interactive agency It starts with an SEO and UX audit, assessing the usability of the website in terms of user experience and examining the various aspects of SEO.

Remember that taking action once is not enough, even if you commit all your efforts. What counts is being systematic, analysing the various indicators and modifying your strategy according to the results, as well as planning the next steps. What does the work of specialists and SEO positioning?

At the beginning, a traffic analysis is essential, because on the basis of this, an action strategy is created. Next, keywords are selected - the most popular and converting search phrases. During the audit, the current status of the online shop is determined, and areas that require urgent changes are defined. The technical optimisations introduced are intended to help Google robots understand the content of your website, and this is extremely important.

Shopify positioning - questions and answers

Shopify shop optimisation, carried out by experienced specialists, is a guarantee of success in a competitive e-commerce business without stumbling over problematic issues. What is worth knowing?

Why does positioning an online shop require knowledge?

Applications such as SEO Optimizer: All-in-one SEO, SEO Content Blocks or Sitemap & NoIndex Manager help to raise the position of online shops, but are not in themselves a guarantee of success. In order to make use of these tools, you need to know the specifics of how Google's robots work and understand the rules of page indexing.

What does an SEO audit of a shop on the Shopify platform look like and how long does it take?

Positioning an online shop is a time-consuming process that requires many hours of work and regularity. Importantly, the effects will not come immediately. Sometimes they will be visible after a few months, and in other cases only after a dozen or so. SEO specialists understand the sales process, as well as the specifics of e-commerce, so that the developed strategy for positioning an online shop on Shopify will certainly bring results.

Is positioning your shop on Shopify a good investment?

Although the services of professionals come at a cost, they actually bring great benefits in the long term. Among other things, the user experience (User Experience) will be improved, so that customers will simply like shopping in your shop. The available budget will be used wisely to increase website traffic, and experts will fine-tune your SEO strategy so that it translates into a great ROI.