Successful webshop positioning
We will take care of your shop's online visibility, increase traffic and help you get more customers. We offer effective positioning strategies that support e-commerce development at every stage - from technical optimisation to content to link-building activities.
Check out our offer and see how we can help you achieve better sales results.
Invest in your shop's SEO
Wondering if SEO services are still viable? It depends. On what? On whether or not you want to generate more traffic to your website and attract new customers. Despite the increasing growth of Social Media and AI, users still use a search engine, especially Google, when they want to make a purchase, find a professional or even book a holiday. With SEO and a high position in the search results for keywords tailored to your industry, the user will choose your offer over your competitors.
- Increase sales
- Build an expert image
- Raise your shop's search engine rankings
- Increase website traffic
SEO optimisation of an online shop - why is it important?
The positioning of an online shop is a process that influences search results and the lasting effects of brand visibility. In 2025, search engine algorithms, supported by new technologies such as AI, will further favour shops with a well-optimised structure and valuable content.
With the right SEO strategy and working with an agency, SEO for e-commerce becomes an investment in growth. Well-planned SEO for shop pages increases traffic, improves conversions and builds SEO values that pay dividends for years to come.
Is SEO effective?
SEO for an online shop is a process that takes time, but produces lasting results. With a properly planned SEO process for an online shop, it is possible to gradually build up the visibility of the website and improve the position in Google. Regular optimisation and sustainable positioning ensure that the website not only gains new customers, but also maintains its competitiveness in the market. Effective SEO is an investment that translates into a long-term increase in traffic and sales.
What exactly are we doing?
How do we work?
Every project we undertake begins with an understanding of your brand, communication objective and target audience. We carry out a detailed SEO audit, analysing, among other things, page loading speed and compliance with Google's search engine algorithms. Our goal is to effectively position your shop on Google to increase your shop's visibility in search results and attract more customers.
01
Initial consultation
At this stage, we gather information about your brand, industry and communication goals. We analyse the competition and the SEO activities that have been carried out for your business, and thoroughly check your pages for optimisation and performance.
02
Strategy development
After an initial consultation, we prepare an SEO audit. We examine the shop and analyse its structure, previous SEO activities identifying elements requiring optimisation. We check visibility in search results, analyse keywords and competition. On this basis, we develop a personalised strategy to help increase traffic and conversions.
03
SEO optimisation and copywriting
We create effective offer, product and sales texts, optimised for SEO and the developed strategy. We take care of a clear message, attractive language and adaptation to the target group. With our expertise, your website will gain greater visibility and reach a wider range of customers.
04
Technical optimisation
We analyse errors, improve the page code, optimise the URL structure and speed up the loading of the website. Each online shop is an individual matter, so we tailor actions to suit. This will make your shop more visible in search engines and more user-friendly.
05
Link buliding
Link building is a key element of off-site SEO from an SEO perspective, supporting a shop's visibility in Google and other search engines. In the case of online shops, we acquire links through sponsored articles, outreach and cooperation with valuable portals. This allows Google's robots to rank the site better, resulting in higher search engine positions.
06
Verification and acceptance
We provide regular SEO reports that show the progress and effects of our activities in detail. Thanks to the cyclical verification, you have full control over the implemented strategy and any change or action is agreed with you in real time.
SEO e-commerce for companies from all over Poland
We have many years of experience in copywriting for various industries. We guarantee an individual approach to your business needs and goals. We will get your offer noticed by customers and your content will start converting!
Our approach
We specialise in the positioning of online shops - regardless of industry or platform. We work with popular SaaS solutions such as Shopify, Shoper, IdoSell, Sky-Shop or WooCommerce, as well as with dedicated e-commerce systems. We treat each project individually, tailoring the SEO strategy to the specific shop, its target group and business goals.
Results
We can boast real results - our clients' phrases regularly reach TOP10, and many of them reach TOP5 or even TOP3. We are constantly developing, testing new solutions and following changes in algorithms in order to always offer effective SEO activities.
Industries
We take care of effective SEO activities for companies in various industries, helping them to achieve high positions in Google search results. Through SEO, we support the growth of catering companies, online shops and businesses operating in the construction, health, dietetics and logistics industries, among others.
Our SEO results from the last project
We started our collaboration from October 2024. We optimised older texts in blog posts, on categories and some products. We also took care of local SEO and link building. We did not do any SEO activities from February to April - these resumed in May 2025. As a result of our activities, our client gained new orders.
FAQ - questions and answers
In this section, we answer the most common questions about effective SEO, its importance for online shop owners and the role played by various activities in the shop positioning process.
What does the contract with Nicesoft look like?
Our contracts are flexible, transparent and mutually beneficial, which allows us to fully adapt to your needs. We bill for the activities carried out, focusing on the implementation of SEO services such as optimising your online shop page or improving your search engine visibility.
You can sign a contract for any period - You decide how long you want to use our services. If you decide to terminate the cooperation, you can withdraw from the contract without unnecessary charges, you just need to inform us one month in advance. This gives you full control over the cooperation and the certainty that our actions are in your interest.
Which platforms do we support?
We specialise in SEO optimisation i support for a wide range of e-commerce platforms. We work with popular systems such as Shopify, PrestaShop and WooCommerce, helping to realise their full potential. We also support shops based on dedicated solutions and authoring platforms, tailoring activities to their specific needs. We are not limited to the most popular systems - we also support lesser-known or niche platforms, always ensuring an individual approach.
Thanks to our flexibility and experience, we can work effectively with any type of software that drives your online shop.
What does the SEO process look like?
The SEO process starts with consultation, during which the client's needs and goals are identified. The next step is selection of appropriate key phrases to SEO and the optimisation of the online shop, which affect visibility in search results.
In the process of positioning a shop, a key role is played by technical analysis of the website and content. SEO implementation is the stage in which all elements of the strategy are implemented to achieve high search engine rankings.
How long does positioning take? When will I see the first results?
Time required to achieve visible effects of positioning depends on a number of factors, such as the competitiveness of your industry, the state of your website, the extent of your SEO activities and your online shop's history in the search engines. Usually, the first effects can be visible after a few weeks, but full results, such as higher search engine rankings and increased website traffic, can occur only after several months.
Our agency ensures that your online shop is optimised for both Google's algorithms and users' needs. Thanks to our measures, your shop will gain higher search engine rankings, which will translate into more traffic and potentially higher sales.
How do I make an appointment for an SEO consultation?
If you would like to improve your shop's visibility in the search engines and start effective SEO for your online shop with our agency, contact us via the form on the website or call us on 124 466 915.
During the consultation, we will discuss the potential of an SEO campaign for your online shop site and propose solutions tailored to your needs.
Get in touch with us!
Request an SEO quote for your online shop website. Just enter your contact details and our team will get back to you within 15 minutes.
Contact
We would be pleased to answer We will answer your questions and prepare a free quote, tailored to your expectations.
Polish 
English