Effective whisper marketing
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Take care of your brand image online
Building brand image is the most effective way to attract new customers and increase sales. Whisper marketing is beneficial when you are creating a new brand and want to get the word out about it, but also when you have a black PR problem.
Learn the 4 most important benefits of whisper marketing.
- Positive brand image
- Increased control over brand image online.
- Responding quickly to hate mail and black PR.
- Increased brand visibility.
What is whisper marketing?
Buzz marketing, or word of mouth marketing, is the creation of a strategy aimed at reaching an audience with a specific message. Through word-of-mouth marketing, it is possible to provoke discussion, encourage the purchase of a product or indicate the real benefits that the recipient will gain. The main rules are two - it must look natural and seemingly have no sales pitch.
How many times have you searched for reviews of a brand before doing business with it or a product even before buying it? Your customers do this too. Whisper marketing is the most effective way to increase trust in a brand. Find out how we can help you!
An effective strategy to build trust and profits
Your competitors do not sleep and unfortunately do not always act fairly. You need to prepare yourself for the negative reviews that are often added by local industry rivals on Social Media, in forums or on your Company Profile. The heckling and unfair practices of competitors are a real scourge faced by small businesses. What should be done in such a situation? Effective whisper marketing uses actions that help manage the PR crisis and more.
What is are we doing?
What does the collaboration with Nicesoft look like?
Your brand is unique, which is why we create individually tailored, effective whisper marketing campaigns. Our goal is to build a strong position for your brand online. Check out the whisper marketing activities we undertake during our cooperation.
01
Analysis
We always begin our work with a detailed analysis of the brand, market and target audience. We also familiarise ourselves with the essence of the problem if the company is struggling with hate speech. This allows us to create a tailored strategy.
02
Creation of a strategy
We recommend online whisper marketing, which is based on the creation of a customised strategy. We then create a detailed assessment of your brand's competitiveness and market opportunities.
03
Conducting campaign activities
Deleting unfavourable comments and helping with hate speech require very different actions. We take steps to help deal with a PR crisis. We also develop and publish brand-building posts.
04
Monitoring of effects
Buzz marketing is a way to control what others write about your brand online. We support our clients at every stage of creating a campaign. We monitor the effects of our activities throughout the duration of the contract.
Buzz marketing for your business
We work with companies in a variety of industries. Our experience and individual approach mean that we know exactly how to build a strong brand online.
HoReCa
Our aim is to choose forms of whisper marketing that encourage guests to visit more often. Companies in the HoReCa sector are unfortunately often exposed to hejt and negative reviews. If they are not justified, it is necessary to act carefully but effectively so as not to discourage people from using the company's services. We know exactly how to use recommendation marketing and increase bookings and build customer loyalty.
Transport
Our portfolio also includes cooperation with companies in the logistics and transport industry. By analysing the needs of their clients, we know the importance of recommendations, so we implement a marketing strategy that allows the company to naturally build a positive image. We point out to their potential customers the company's key strengths - punctuality, security of delivery, attractive pricing and use of modern technology. These solutions automate and streamline customer service, which influences customer satisfaction.
Decorative industry
We specialise in creating effective whisper marketing campaigns for companies that care about making their clients' homes fashionable, cosy and functional. We help promote timeless polystyrene façade and interior stucco. Our activities have a real effect on increasing sales, but we also point out the advantages of the products, for example, as in the case of stuccowork, it will be easy installation and high durability.
Explore our offer
PLN 400
- Analysis of your brand, market and target audience
- Selection of 5 platforms for the publication of entries
- Development of 10 engaging entries
- Publication of content in carefully selected locations
- Monitoring campaign effectiveness
We offer comprehensiveseptember, we handle whisper marketing campaigns, covering every stage from strategy development to content publication. Our teamół specialistthat will take care of everyttle detail to ensure the effectiveness of the campaign and the achievement of the intended resultsów.
2000 PLN
- Development of a customised marketing strategy
- Conducting campaign activities
- Tailoring the marketing plan to the specific needs of your brand
- Ongoing support for the implementation and management of the campaign
We create a whisper marketing campaign tailored to your objectivesbusiness. On the basis of the docnice analysis, taking into account the unique aspects of your company and its market environment, we will develop an action plan thatthat builds a positive image of your company and attractsncourage new customersów.
As part of the service, you will receive
- A detailed assessment of your brand's competitiveness and market opportunities
- Action plan including recommendations on communication channels, content and promotion methods
- Concrete steps and a timetable of actions to help implement the strategy effectively
- Ongoing support and consultation during campaign implementation to ensure that the strategy is optimally adapted to changing market conditions and the needs of your business
Our marketing strategy is not just theory, but above all practice. We provide you not only with a comprehensive action plan, but also with ongoing support in its implementation, so that you are ready for any market challenge.
*The above price list does not constitute an offer by the company. The values shown are for illustrative purposes only.
FAQ - questions and answers
In this section you will find answers to the most common questions about whisper marketing and its successful implementation in your company.
What are the types of whisper marketing?
Buzz marketing can be divided in many ways. However, the most popular division points to 2 types of buzz marketing:
organic - this is the most natural way of collecting recommendations from satisfied customers who have already used the services or bought products from a given company and want to share their opinion on the quality of the offer, customer service or delivery time; it is also characterised by the greatest reliability, but has a drawback - organic word-of-mouth marketing is difficult to control;
amplified - this type of whisper marketing refers to a company's conscious efforts to point out the strengths of a product service and encourage people to use the offer; there are many forms of amplified whisper marketing, such as adding posts, sending products for review, removing negative reviews or creating referral programmes.
Another division points to more specific types of whisper marketing:
Viral marketing - this is the creation of content that stirs up emotions, is interesting and engaging, and then spreads it around the web;
trendsetting - is based on influencing consumer behaviour and needs; it is the creation of trends to promote products;
product seeding - involves offering free samples for review;
evangelist marketing - involves building a strong and loyal community around the brand;
cause marketing - involves promoting a brand while supporting initiatives such as charities or social causes.
It is also worth noting that whisper marketing is closely related to influencer marketing.
What are some examples of whisper marketing?
There are many different examples of the use of whisper marketing, here are a few:
offering a discount for adding an opinion on, for example, a boxed diet;
working with brand ambassadors;
affiliate programmes;
brand blogging - bloggers writing reviews and articles about products;
social media campaigns - users sharing their experiences with products on social media platforms.
How much does an effective whisper marketing campaign cost?
The cost of whisper marketing depends on the scope of services. The price list usually fluctuates between PLN 400 and 2000. If you opt for a bespoke marketing strategy tailored to your business goals, you need to prepare for higher costs in the region of £2,000.
How do companies use whisper marketing?
Companies use whisper marketing in a variety of ways, including:
to prepare campaigns to engage customers and encourage them to share their opinions;
to work with influencers who gather a loyal community around them;
to create content that is easy to share and engaging.
What are the benefits of whisper marketing?
Whisper marketing has many benefits, let's look at some of the most important ones, here they are:
increasing brand awareness;
building a positive corporate image;
increased trust and loyalty among customers;
Viral marketing increases reach.
It is worth knowing that companies through whisper marketing can increase their visibility not only online. Many benefits are provided by both traditional whisper marketing and online whisper marketing.
Get in touch with us!
Write or call us and ask for a customised quote for whisper marketing. Build a stable and strong business with positive recommendations. We also help you fight against hate mail. We will respond in as little as 15 minutes.
Contact
We would be pleased to answer We will answer your questions and prepare a free quote, tailored to your expectations.
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